Siobhan McMenemy is the Audience Research Manager for the BBC’s Youth Radio Networks (BBC Radio 1, 1Xtra and Asian Network) and BBC Sounds. Her research aims to understand the attitudes, listening behaviours and media habits of their young audiences, with particular focus on audio consumption. Siobhan has over 10 years’ experience in media market research and has previously worked with BBC Radio 2, BBC Radio 3, 6 Music and BBC Music.