Pedro Valiente Echezarreta is Radioplayer’s global connector, leading partnerships with broadcasters, car manufacturers, and technology platforms to keep radio indispensable in the digital world.

Before joining Radioplayer, Pedro spearheaded international business growth at Kineton, driving the expansion of their media entertainment solutions across Europe and the Middle East. Earlier, as Head of Certification at Tivù, he was instrumental in guiding manufacturers to meet industry standards during the transition from MHP to HbbTV.

Pedro has shaped media technology on a global scale, serving as vice president of the UHD Forum Italia board and contributing to HbbTV and DVB working groups, including four years on the HbbTV Steering Board. His M.A. in engineering and project management expertise underline a career dedicated to bridging technology and innovation.