Paul Fernley is the Sales Manager for Reel World working Internationally and across Europe.  For the last six years he’s been part of ReelWorld’s operations out of MediaCityUK near Manchester working with stations across Europe to find perfect imaging solutions. In recent years he’s led the delivery of major rebrands for BBC Radio 1 Breakfast, Norway’s NRK P1 and Virgin Hits in Switzerland, he’s also worked on projects across Ireland with both commercial stations and RTE. Before joining ReelWorld he was a show producer and ran radio stations for the UK’s Bauer network, he originally trained as a journalist.