Emma’s media career has spanned over two decades, starting in cinema ad sales before joining Mindshare in 2000, where she has since specialised in media planning and client service, working across a range of brands in Government, Finance, Alcohol, FMCG and Telecoms. She served as Managing Director from 2011-2017, and in her current role she supports the Client Leadership teams to ensure they have the capability and capacity to deliver impact for their client business.

Emma has also served on several industry councils, including five years on the IAPI board, where we was Media Chair (2013-2018). She is currently a member of the TABS committee, the industry’s wellbeing charity, helping to raise funds and actively support those in our industry that need it.