Damian Loscher is Managing Director of Ipsos MRBI (Ireland) and a Partner in the Ipsos Global Network. During his 25 years in research, Damian has directed more than 1,000 projects, across almost every industry sector, giving him a unique perspective on the marketing questions that seem to challenge every business. He has a particular interest in media research and is involved in ongoing projects in the Radio, TV and Out Of Home sectors.

Since 2006 Damian has worked closely with the JNLR team within Ipsos MRBI and with the JNLR Industry Committee to ensure the JNLR remains a reliable and relevant measure of radio audiences in Ireland.

Damian is Ipsos MRBI’s chief methodologist and pollster, and writes regularly on polling and politics for The Irish Times. He is also a former Chairman of the Marketing Society.