Cathy Heeley is a seasoned strategy and commercial lead and heads up Nielsen’s International Media Analytics business. During her 18 years with Nielsen, she has experience in working with Advertisers, Media Agencies and Media Owners. Since Joining Nielsen in 2004, Cathy has worked with many leading brands and many high profile clients.
Today, she leads the international Media Analytics business. Her extensive experience in media research means that she leads an innovative, forward facing team that derives, connects and analyses data from different sources to answer client questions. Cathy has spent most of her career helping clients to understand how to make smarter, data-lead marketing decisions that allows them better connect with their consumers. With her expertise in media, coupled with innovative work she has carried out with key clients, Cathy is instrumental in guiding complex client conversations and projects.
Originally from Dublin, Ireland, Cathy lives in the UK and serves an extensive range of international, local and pan-regional clients. Dealing with internal and external clients from across the globe each day is her favourite part of her role.