Andy leads the Strategy Practice in Core, Ireland’s largest marketing and communications agency.

He heads up the agency’s efforts in Marketing Effectiveness, which has seen Core top the Effies table for the past 3 years, winning 22 gongs. He has also co-created Core Effectiveness training programme F.A.M.E. (Fundamentals in Marketing And Advertising Effectiveness)

Over 20 years, Andy has worked with a wide range of brands across Media, Creative, Research and Strategy.

More than once, taxi drivers have mistaken him for Rick O’Shea.